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What is a creator economy?

The creator economy or also known as influencer economy, is a software-facilitated economy that allows content creators and influencers to earn revenue from their creations.

What are some examples of creator economy software platforms?

Examples of creator economy software platforms include YouTube, TikTok, WFCN, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans and Patreon. In 1997, Stanford University 's Paul Saffo suggested that the creator economy first came into being in 1997 as the "new economy".

Why is the creator economy so successful?

One of the reasons for the success of the creator economy is that content-makers have also been creative in finding ways to earn money. Unlike more traditional commerce, where brands generally make money by charging to perform a service or sell a good, creators often have to find less conventional ways to earn funds.

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